Expertise

Campaign Strategy

Integrated Advertising Campaign

Online Video :30, :15, :06

Digital Advertising Banners

Print Advertising

Emails

Video Production

Copywriting & Script Writing

Campaign Manifesto

Campaign Playbook for Global Campaign Implementation

Challenge

For Visa’s first global B2B campaign, we had to shift SMBs' perception of Visa from just a consumer credit card to a partner with solutions and products that support small businesses. The campaign launched during the Covid19 pandemic—a time when small business owners were in dire need of support.

Solution

To help understand their mindset, we conducted qualitative interviews and discovered an ‘arc of recovery’ small business owners were experiencing. We built the campaign based on a key insight: business owners who incorporated digital expansion felt confident, not only in their recovery but in a new way of doing business. Better than before.

Results

KPIs: Awareness and perception shift among SMBs

Strong lifts in Brand Perception: Increased interest in Visa’s small business offerings and improved perceptions as “more than a credit card company” ‘is changing how I pay for the better’, ‘is a brand that cares about consumers/employees.’

Breaking through the clutter among SMBs: Above-norm breakthrough for online videos, with significant lifts in ad recall, especially among younger cohorts.

Awards

  • The Gramercy Financial Strategy Awards Best of Show

  • AVA Platinum for excellence in digital advertising, branding, and strategy

  • MARCOM Platinum for Digital Communication Strategy & Digital Advertising Campaign

My Sister Fred's diagram illustrating the progression of building confidence in small business growth, from Panic to Confidence.
An open magazine featuring a colorful advertisement for Visa, displaying a woman wearing glasses, sitting in a wooden chair, using a laptop, with decorative plants and shelves in the background.
A magazine cover featuring a black and white photo of a woman with curly hair, wearing a patterned jacket, looking upwards. The cover includes headlines about business, female founders, mentoring, and diversity.
Visa digital banner with white Visa logo at the bottom right.
Visa digital banner of smiling woman wearing glasses and a scarf, sitting at a desk in an office with large windows and white curtains.
Visa digital banner of a woman with red hair leaning over a desk with a laptop in an office, smiling, with a whiteboard in the background, and a blue overlay on the right side with white text and a Visa logo.
Visa digital banner of a person holding a smartphone with a contactless credit card displayed on the screen, and a blue background with text about contactless payments and the Visa logo.
A table and smartphone displaying a Visa advertisement about business credit cards, with an image of a smiling woman in a plant shop.
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