Solutions
Campaign Strategy
Integrated Advertising Campaign
Online Video :30, :15, :06
Digital Advertising Banners
Print Advertising
Emails
Video Production
Copywriting & Script Writing
Campaign Manifesto
Campaign Playbook for Global Campaign Implementation
Challenge
For Visa’s first global B2B campaign, we had to shift SMBs' perception of Visa from just a consumer credit card to a partner with solutions and products that support small businesses. The campaign launched during the Covid19 pandemic—a time when small business owners were in dire need of support.
Solution
To help understand their mindset, we conducted qualitative interviews and discovered an ‘arc of recovery’ small business owners were experiencing. We built the campaign based on a key insight: business owners who incorporated digital expansion felt confident, not only in their recovery but in a new way of doing business. Better than before.
Results
KPIs: Awareness and perception shift among SMBs
Strong lifts in Brand Perception: Increased interest in Visa’s small business offerings and improved perceptions as “more than a credit card company” ‘is changing how I pay for the better’, ‘is a brand that cares about consumers/employees.’
Breaking through the clutter among SMBs: Above-norm breakthrough for online videos, with significant lifts in ad recall, especially among younger cohorts.
Awards
The Gramercy Financial Strategy Awards Best of Show
AVA Platinum for excellence in digital advertising, branding, and strategy
MARCOM Platinum for Digital Communication Strategy & Digital Advertising Campaign
