We’re an Austin creative agency driven to help companies brand better.

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Potential, it’s time to say hello to possibility.

Start up. Grow. Pivot. Add value. Build loyalty. Stake your industry position. Reinvent a category. Make a difference. Change hearts and minds. These are just some of the possibilities with a better brand.

LET'S GO

VISA

Markup AI

Clearbridge

TEDx London Business School

City of Austin

Broadridge

ComplySci

Carriage House Cider

Bombas

About-Face Beauty

Artful Method

Goody

iCapital

LRN

Osiris

Moller Wealth Partners

Moth Architects

NYSE Euronext

Samsung

TransUnion

UL Solutions

U.S. Soccer Academy

VISA Markup AI Clearbridge TEDx London Business School City of Austin Broadridge ComplySci Carriage House Cider Bombas About-Face Beauty Artful Method Goody iCapital LRN Osiris Moller Wealth Partners Moth Architects NYSE Euronext Samsung TransUnion UL Solutions U.S. Soccer Academy

We help shape and transform brands so businesses can reach their full potential.

We start with strategy to align creative outcomes with business goals. This leads to insights we can leverage to craft compelling, authentic narratives.

Let’s talk about your unique offerings, challenges, and audience needs. Together, we’ll discover what makes you different and irresistible.

OUR CAPABILITIES

  • Reignite the fire in your brand. There are many reasons a company's brand needs to evolve:

    • Business transition

    • New leadership vision

    • Increase Brand Distinction

    • Prepare for the next stage of growth

    • Elevate design

    • Clarify messaging

    • Attract new audiences

    We start with strategic discovery to understand the changes or challenges the company is experiencing.

    Then we evolve your messaging, voice, and visual look and feel.

    Transformation doesn’t necessarily mean a logo redesign. We’ve worked with several clients who wanted to keep their existing logo and asked us to rethink everything around it, from color and imagery to messaging.

  • We simplify the complex. We work with you to uncover company and audience insights that lead to differentiating, unique, and impactful messaging. We position your brand to own a distinctive, indisputable place.

    Whether launching a startup or refreshing an existing brand, we develop a framework to define your: 

    • Value proposition 

    • Brand Positioning

    • Mission, Vision, Values

    • Strategic Narrative

    • Brand Personality

    • Brand Manifesto

    • Buyer Journey Messaging

  • Verbal branding is the strategic use of language to shape and communicate your brand internally and externally. It’s one of the most impactful ways to differentiate and define your brand. We help you develop a brand tone of voice that’s authentic to your company and resonates with your audiences.

    For B2Bs, it often means distilling complex information into engaging, easy-to-understand concepts. For consumer brands, it means maximizing engagement and memorability.

    Verbal branding includes:

    Naming

    Tagline

    Brand Manifesto

    Website Copy Content

    Advertising Copy
    Digital, print, scripts for video, TV, radio, and podcasts

    Sales Copywriting
    Email, sales presentations, investor decks, collateral

    Event Copywriting
    Way-finding, banners, programs, and more

    Packaging Copywriting
    Every touchpoint is an opportunity to engage

  • Whether you’re starting a business or launching a podcast, you need to stand out from the competition right out of the gate.

    When you need to shake up an existing brand, a new look and feel can be just the thing to make audiences see you with fresh eyes.

    A visual identity is more than a logo. It encompasses every visual way you show up in real and digital worlds through color, typography, photography, illustration, motion graphics, and more. Creating the right identity starts with the right strategy.

    We create visual identities that are consistent without being rigid and are adaptable and purposeful. And we create brand guidelines to ensure you and your team present your brand consistently.

    Today, clear brand guides also make it easier to work with design AI programs like Claude Design.

    Here are some aspects that make up a visual identity:

    Logo Design

    Visual Systems

    Typography & Color

    Photography Style 

    Brand Guides 

    Stationery 

    Label Design

    Package Design

    Portrait Photography

    Brand Motion Graphics 

  • We create cohesive digital, print, OOH, broadcast, and radio advertising campaigns that differentiate, promote, and engage with a big idea grounded in strategy.

    “Creative advertising is a powerful tool uniquely able to reach and resonate with the future customers who pay the future cash flows that are so critical to shareholder value.”

    -The B2B Institute by LinkedIn 2021

SEE THE WORK
SEE THE WORK

No matter the size or industry, our clients want a trusted partner who gets them and solves brand challenges strategically, creatively, and tenaciously.

  • "My Sister Fred goes far beyond design. Through deep listening, they truly grasp the essence of their clients and their distinctive narratives."

    —Dr. Stephanie Pace Marshall, Author, Educator, Thought-leader

  • "My Sister Fred brings the best of all worlds to whatever they work on—great work grounded in exceptional strategic foundation. They "get it" when you need to deliver—and turn even a straight-forward assignment into a brand-building asset."

    —Jennifer Telek, Fractional CMO

  • "My Sister Fred is competent, creative and super fun to work with! Y'all are fantastic!!"

    —Aaron Hicks, Marketing Representative