That’s the burning question at family gatherings. We’re an advertising agency, creative consultancy, and strategic branding firm whose purpose is to help brands resonate with their target audiences.

We’re proud to say our clients have included a President of the United States, an AI technology company, an iconic stock exchange, a national soccer federation, a prestigious British university, a global digital payment giant, a beauty conglomerate, financial experts, technologists, a cidery, a winery, a hotel, nonprofits, thought leaders, and more. 

We’re too curious about the world to limit ourselves to working with one industry. Learning about various businesses and audiences enhances our strategic and creative thinking.

Our sweet spot is growth-stage, mid-size companies.

We bring years of big agency experience and strategic thinking to our clients with a collaborative, consultancy-like approach. Our clients work directly with the agency partners and senior talent. We are one of the first virtual, distributed agencies. We build our team to meet the needs of each project.

We’re particularly adept at distilling complex business offerings, such as financial services and technology products, into engaging, emotionally resonant communication.

Yes, we use AI for research and go-to-market intel. Creatively, we treat it as a collaborator much in the same way we do with our human creative collaborators. For the right projects, it helps us bring our ideas to life.

We find it very helpful in demonstrating our ideas to clients before we move into real-life production.

It’s not a magical solution; it takes experience, craft, and a lot of effort to get AI creative work that isn’t slop.

You can reach us anytime via email: hello@mysisterfred.com.

We aim to respond quickly—usually within one business day.

We offer flexible pricing based on factors such as project type, complexity, and your company’s size. After an initial conversation, we’ll provide a transparent quote.

Yes! Fred is Claudine’s little sister’s childhood nickname. As the youngest of 5 boisterous children, she had to devise creative ways to break through to her siblings and their friends to be heard. Her cleverness and gumption inspired the agency name.