We’re a brand and advertising agency that punches above our weight.

Our purpose is to shape brands and create narratives that resonate.

Big-agency creative experience combined with a consultancy-like approach. We offer high-touch service, with our clients working directly with the agency partners and senior talent.

We’re really freaking good at distilling complex business offerings, such as financial services and technology products, into engaging, emotionally resonant communication.

Oh, and we’re women-owned and women-led. In our industry, where fewer than 1% of agencies are owned by women, we are VERY different.

We work with clients around the world, across industries.

Our clients have included a former President of the United States, an iconic stock exchange, a national soccer federation, a prestigious British university, a global digital payment giant, beauty brands, technologists, financial experts, a cidery, a winery, nonprofits, thought leaders, and more. 

We’re too curious about the world to limit ourselves to one industry. Learning about various businesses and audiences enhances our strategic and creative thinking.

That said, our sweet spot is growth-stage, mid-size companies.

Yes, we offer fractional creative direction because we see the need in many growth-stage companies. It’s a fantastic way to guide internal teams on brand consistency and correct brand drift that they may not realize is happening.

Most small and mid-size businesses suffer from inconsistent creative output, which can diminish their market impact. As a fractional CD, we help set the brand voice, visual standards, and creative principles, then guide freelancers, junior designers, and marketing staff to follow them.

If you already have designers, copywriters, or a marketing coordinator, we can elevate their work by giving them direction, feedback, and creative standards. We mentor junior people to turbocharge their creative growth.

We know how to brief external creative vendors such as photographers, filmmakers, and web designers or developers, evaluate work, negotiate scope, and manage relationships.

We offer fractional Creative Direction to select clients, typically at 10-20 hours a week. We can scale the engagement up during a rebrand, product launch, or campaign push, and dial it back during quieter periods.

Let’s chat and see if this is the right solution for you; otherwise, we can collaborate on a project basis.

Our pricing is project-based and depends on factors such as the services and solutions needed, complexity, timeline, and your company’s size.

After an initial conversation, we’ll provide a transparent quote.

You can reach us anytime via email: mary@mysisterfred or go to our contact page.

We aim to respond quickly—usually within one business day.

Yes! Fred is Claudine’s little sister’s childhood nickname. As the youngest of 5 boisterous children, she had to devise creative ways to break through to her siblings and their friends to be heard. Her cleverness and gumption inspired the agency name.