Expertise

Stakeholder Interviews

Subject Matter Research

Script Writing

Set Design

Prop Design

Stop-Motion

Animation

Filming

Film Production

Challenge

UL Solutions, a global safety science company, needed to introduce its brand to a new generation. Targeting tweens, the brief mandated that we explain UL safety science in the context of wind energy. They asked that the video give a brief overview of the history and science of wind energy, plus a real-life example of empowered youth. Finally, they wanted us to create a project that kids could do in class.

Solution

We discovered a real-life case study of a teacher and his students who helped their community with wind energy. After consulting with elementary and middle school teachers who advised us on the tone of our script, we brought the story to life using motion graphic animation.

We built a 3-D set and created 2-D art for stop-motion animation. We visited the UL Solutions headquarters to interview engineers and film their laboratories. For the class project, we engaged an engineer to build a small wind-powered boat made of recycled materials for middle-school children to replicate in class.

Results

Our video was shown in schools across the country and released on Disney's "Bill Nye the Science Guy" renewable energy DVD series.

Close-up of a red UL Solutions logo on a glass door with a blurred laboratory in the background.
DVD cover for "Safety Smart Science" featuring Bill Nye the Science Guy, wearing a light blue lab coat and red bow tie, pointing towards the title. The background is green with images of solar panels and wind turbines, and the film is focused on renewable energy.
Close-up of wind powered boat created by Robert L Sylvester for the UL Solutions Winderrific video cruising in a pond with lush green trees and blue sky in the background.
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