Expertise

Event Identity

Creative Direction

Copywriting

Site architecture

Website Design

Exhibition Design

Way Finding

Program Design

Film production

Film editing

Motion Graphics

Social Media Promotion

Challenge

The London Business School asked us to create the marketing and event materials around two of their TEDx talks held in London. New student teams were designing unique websites for each year’s talk, which didn’t follow TED brand guidelines, and caused unnecessary work.

Solution

We educated the student marketing teams on the benefits of brand consistency and how to follow the TED brand guidelines. We created a new website that adhered to the guidelines for TEDx talks with sections for unique content around each year’s theme.

The Kaleidoscope event was about seeing the familiar in a new way. The logo we created for the event was inspired by the famous “Gherkin” building in the financial district of London. We took the diamond shapes of the window panes and shifted them as if they shattered. We applied the shifted shapes across the event materials.

The CTRL ALT DEL event was about broken systems in need of change.

Results

The London Business School reported their highest ticket sales with the two consecutive TEDx talks.

Computer screen displaying the TEDx London Business School event webpage with a distorted building image background, and a colorful kaleidoscope graphic.
Computer screen displaying a web page for TEDx London Business School event, with a black-and-white photo of a man holding a child in front of a campsite or outdoor area.
TedXLBS Kaleidoscope event logo made of colorful geometric shapes arranged in a diamond pattern on a white background.
TedXLBS Control, Alt, Delete event logo made with red text on a white background.
People attending an event at London Business School during a TEDx Kaleidoscope conference, with tall windows, colorful banners, and a table of snacks.
People socializing outdoors at a professional event with several tote bags bearing the TEDx London Business School Kaleidoscope logo. The background features red brick buildings, trees, and a clear sky.
A Tedx event poster displaying the words 'Ctrl Alt Del' in large red letters at the top, with a black and white photograph.
Tedx London Business School brochures featuring black-and-white images of a parking lot with cars, a lion, and a landscape with water and mountains, overlaid with large red text saying 'Ctrl Alt Del'.
BACK TO WORK