Expertise

Stakeholder Interviews

Campaign Strategy

Integrated Advertising Campaigns

Print advertising

Digital Banner Advertising

Online Video Advertising

Creative Direction

Copywriting

Scriptwriting

Video Editing

Challenge

ClearBridge Investments needed to differentiate from other investment firms that call themselves active managers, but lack the deep, fundamental research and long view of the market that is at the heart of ClearBridge’s investment philosophy. We also needed to overcome an outdated perception that ESG investments underperform.

Solution

Our brand and ESG campaigns highlight ClearBridge’s authentic active management approach with a bias toward strong, long-held portfolio companies and in-depth knowledge of their companies through ESG-integrated fundamental research and relationships with top management.

Our ESG campaign tapped into real stories internal stakeholders told us about the correlation between strong environmental, social, and governance practices at ClearBridge-owned corporations and good business.

Results

110% increase in advisors seeing ClearBridge as different competitors in a relevant way.

35% increase in understanding of ClearBridge investment philosophy amongst advisors.

“We've seen significant increases among financial advisors in awareness, understanding, and desirability of the ClearBridge brand. Sales are strong, which is the ultimate proof.”

-ClearBridge CMO

A building wrap showing two people engaged in conversation on a glass balcony on a building with a large sign that reads 'IT'S ONE TO START UP, AND IT'S ANOTHER, KEEP GOING' against a blue sky.
A modern, multi-story building interior with a curved white wall and large glass windows. Two people are standing and talking on a balcony or mezzanine level, with a male in a suit and a female in business attire. Overlaid text reads 'MIND THE SIGNALS, IGNORE THE NOISE'.
A modern, multi-story building interior with a curved white wall and large glass windows. Two people are standing and talking on a balcony or mezzanine level, with a male in a suit and a female in business attire. Overlaid text reads 'MIND THE SIGNALS, IGNORE THE NOISE'.
A man in a business suit walking through a modern, multi-level building, looking at a laptop, with bold text overlaying the image stating "When you know what you own, you know what you get."
A man in a business suit walking through a modern, multi-level building, looking at a laptop, with bold text overlaying the image stating "When you know what you own, you know what you get."
Elevator control panel with digital clock showing 4:13, weather icon with 72°F and sun/cloud, advertisement for a company called ClearBridge Investments, headline about GM's full-year forecast, and keypad with numbers 12 to 16.
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