Expertise
Creative Direction
Brand strategy
Website architecture
Verbal Identity
Tagline
Website Copywriting
Sales deck research and copywriting
Challenge
Artful Method facilitates discussions around art using Visual Thinking Strategies for the purpose of team building, culture building, cultivating innovative thinking and individual wellness. While a new brand identity elevated their look and feel, the consultancy was struggling to articulate its services and communicate its value.
Solution
Visual Thinking Strategies promote empathy by encouraging multiple perspectives. We leaned into the word Multiperspectivity, which is the practice of viewing a subject or event or narrative through multiple, often conflicting viewpoints, rather than a single, traditional perspective. It promotes a deeper understanding by highlighting different, subjective experiences and fostering critical analysis of information.
We researched the effects of empathy on corporate culture, innovative thinking, and personal wellness to support our narrative development for the website and sales materials.
