Expertise

Creative Direction

Brand strategy

Website architecture

Verbal Identity

Tagline

Website Copywriting

Sales deck research and copywriting

Challenge

Artful Method facilitates discussions around art using Visual Thinking Strategies for the purpose of team building, culture building, cultivating innovative thinking and individual wellness. While a new brand identity elevated their look and feel, the consultancy was struggling to articulate its services and communicate its value.

Solution

Visual Thinking Strategies promote empathy by encouraging multiple perspectives. We leaned into the word Multiperspectivity, which is the practice of viewing a subject or event or narrative through multiple, often conflicting viewpoints, rather than a single, traditional perspective. It promotes a deeper understanding by highlighting different, subjective experiences and fostering critical analysis of information.

We researched the effects of empathy on corporate culture, innovative thinking, and personal wellness to support our narrative development for the website and sales materials.

Website homepage for Artful Method, featuring a photo of a woman speaking to an audience in an art gallery, with text about building flexible, human-centered teams through art.
A webpage about art workshops featuring a quote about art's unifying and polarizing nature, with a
A webpage with artistic abstract background and text about using art to gain insights, work with teams and individuals, and foster creativity. There is a button labeled 'Find out more'.
A collection of sixteen logos, each with a unique symbol and text, representing different themes such as teamwork, seeing, innovation, corporations, collaboration, togetherness, creativity, growth, thriving, dialogue, exploration, restoration, wellness, awareness, self, and general.
Artful Method description about culture-building and empathy in the workplace on a page with a light abstract background.
A pink background with a quote about empathy and organizational culture from Forbes. Large percentage statistics are partly visible at the bottom, including 76% and 86%.
A graphic explains that multiperspectivity and empathy can lead to collaborative teams, effective leaders, and thriving culture, with icons representing each concept.
A group of people are sitting on a bench and standing in front of an art installation in a gallery, with colorful wall paintings and a beige wall.
Pink background with black and purple text featuring statistics and quotes about organizational collaboration and HR strategies from Forbes and BizPortal 365.
BACK TO WORK