We’re an agency designed for close collaboration with distributed talent. It’s a dynamic, highly productive way of working that offers flexibility for us and our clients. We form integrated teams of specialized talent best suited to each project and budget. We have an incredible creative network of strategists, writers, designers, photographers, filmmakers, illustrators, developers and producers—all driven to deliver our best work. We scale up depending on the needs of any given project. It’s a nimble, efficient, virtual model we’ve had since 2010—one that is essential to work today.
Founders and creative directors Claudine Moreno Lormé and Mary F. Sylvester are the force behind MySisterFred. Partnering closely with clients and teams, they create outstanding work delivered on strategy and on schedule.
Claudine Moreno Lormé
Founding Partner / Creative Director / Brand Strategist
Claudine is a strategic creative who has crafted advertising and design for some of the world’s most successful brands. Tapping into her international network of creative and business professionals, she started My Sister Fred in 2010. A consummate problem-solver, she excels in translating complex business messages into emotive, accessible communication to help connect people to brands. Born in San Francisco, she spent her teens in San Antonio, Texas. At 22, Claudine moved to Frankfurt, Germany where she began her career in music marketing at Sony Music Entertainment (and was awarded two gold records). Now based in Austin, Texas, she’s worked with talented people at ad agencies big and small in New York, San Francisco, Chicago and London—many of whom collaborate with MySisterFred today.
Mary F. Sylvester
Creative Partner / Executive Producer / Photographer
Mary is a creative deeply influenced by her years as a fashion producer and advertising content producer. A Chicago native, she is a photographer who has worked all over the world. She has exhibited her work in Chicago and San Francisco. Mary is also an accomplished pianist and musician. She has worked in Chicago, Los Angeles, Miami, New York, San Francisco, Paris, London and Tokyo for ad agencies and global brands. Mary joined My Sister Fred as a partner in 2010 with a focus on visual creation and execution. Mary currently lives in Austin, Texas and so far does not miss the Chicago winters.
Happily independent together, we work with fantastic people around the world.
We’re a part of the 1% of female-founded and female-led creative agencies.
