TWEED GOES FROM HERITAGE TO HIP
is a UK tweed fashion brand. They engaged our creative partner, Mary Sylvester, to photograph their 2015 collection for web and print. Just like the company's clothing design, the visual strategy was to take heritage, British tweed and photograph it a more urban, modern way. Shot on multiple locations around San Francisco (what better place to emulate that infamous British rainy weather), Mary, with New York stylist Maria Gianas, brought tweed from traditional to today.
PHOTOGRAPHY / STYLING / PRODUCTION