“If you shift your view, even just one degree, you may see a whole new side of life.” –Sun Segura
We created the book cover for Sun Segura's new book reset | moving korean culture forward. The book offers insights Sun learned from her experience as a business woman living in the U.S. for over twenty years. She offers pragmatic new perspective for South Koreans to consider as they solve current cultural challenges and grow as a people to reach their full potential on a global stage.
Our visual concept represents that shift in thinking and perspective by dividing the cover image in half and shifting one side upwards toward growth. The two sides also represent the two cultures that informed her experiences and helped her grow as a person.
BOOK COVER DESIGN