INTERIOR DESIGN INSPIRES BRAND DESIGN
LRN's brand had a visual disconnect between the modern, airy and thoughtful design of their New York headquarters and their old website that looked dark and stiff with inauthentic looking stock photography and poor user experience. Their website didn't accurately portray the company's values, brand or personality.
Keeping their existing logo and tagline design that was created by the CEO, we overhauled the rest of their brand look and feel by taking inspiration from their office space.
We created a vibrant gradient of light blue and green to represent the blueish glass interior walls and the verdant view of Central Park. We represented their interior columns covered in warm Jerusalem stone with a cream background color. Tertiary colors were inspired by other interior textures such as metal, leather, and wood. The pop of red accent color is the same red used in the title of the CEO Dov Seidman's thought-provoking book, HOW.
People and behavior are at the core of LRN's mission, so it was imperative to have a photography style that was authentic and emotive. We created a visual communication system for image use and guided them toward better photography resources.
We created a more intuitive user experience for their site and changed their copy voice to be more accessible.
BRAND REFRESH | UX DESIGN | WEB VISUAL DESIGN | BRAND GUIDE | COPYWRITING | COPY EDITING
Clients: The Ricciardi Group | LRN