REACHING HIGHER TO BECOME THE BEST
In early 2016, the U.S. Soccer Federation revealed a new logo designed with their sponsor, Nike. With a fresh new master brand identity in place, they turned their attention to the re-design of their sub-brands. They asked us to re-design the logo for their youth organization, the U.S. Soccer Development Academy, and to create a style guide to help all member leagues across the country understand how to implement the new identity. The new DA logo needed to reflect their mission, values and also visually align with their master brand.