CREATIVE PARTNERS | CO-FOUNDERS
CLAUDINE MORENO LORMÉ
Creative Director | Creative Strategist
Claudine is a San Francisco native raised by a Marine and a fine artist. The parental dichotomy of discipline and creative expression may be why she’s always been comfortable balancing focused strategy with creativity in her work. She began her career in music marketing at Sony Music Entertainment in Germany where she worked with teams of designers, photographers, directors and stylists to help cultivate the images and marketing campaigns for dance music groups. She was awarded two gold records for her marketing achievements. As an art director and writer, she’s created design and advertising for brands such as TEDx London Business School, Nintendo, Morgan Stanley, Hyatt Hotels, NYSE, Special K, Proctor & Gamble, ACLU and the U.S. Soccer Federation. A graduate of the Portfolio Center in Atlanta – one of the top design & advertising schools in the country – she’s worked at ad agencies in New York, San Francisco and Chicago. Her work has been featured in Communication Arts. As the founder of My Sister Fred, Claudine collaborates closely with clients and creative teams around the world to turn complex communication challenges into accessible, engaging brand stories. Claudine is passionate about mentoring young creatives and has taught design at the Chicago Portfolio School. And yes, she really does have a sister she calls Fred.
Creative Partner | Content Producer
With over 20 years of experience as an advertising content producer and art buyer, Mary is the consummate problem-solver. She manages the details of complex photography and video productions and sources the best creative talent and locations for the client’s budget. As a producer, she ensures high production value creative content is delivered on time and on (or under) budget. As an art buyer she saves clients money by negotiating competitive fees for visuals created for national and international marketing, advertising and social media campaigns and protects clients through her understanding of commercial legal requirements for the use of creative intellectual property.
Mary has an intimate understanding of the creative process because she is a creative in her own right. She is a prolific photographer and videographer and a classically trained pianist and composer. She touches every aspect of creative and production at My Sister Fred. She has created content for NYSE, TEDx London Business School, UL, the U.S. Soccer Federation, Leo Burnett, Division of Labor, Bucktrout Tailoring, SenaHill, Crowne Plaza Hotels, TransUnion, The Robert Wood Johnson Foundation and more. Mary is a proud Chicago native who has worked in Los Angeles, New York, San Francisco and Tokyo for ad agencies and global brands. Her photography has been exhibited in Chicago and San Francisco. Mary has been a judge for the prestigious PDN annual photography competition.
THE RICCIARDI GROUP
My Sister Fred has a symbiotic relationship with the Ricciardi Group for exponential client benefit. We collaborate with the New York based marketing consultancy to develop brand strategies for select clients. Our teams bring the creative tactics to life across media platforms.
Our relationship with Marisa Ricciardi began when she was the CMO of The New York Stock Exchange. She hired My Sister Fred to create internal and B2B digital and print campaigns for NYSE Euronext. When Marisa launched The Ricciardi Group in 2014, she turned to MSF to create her brand identity. We’ve worked closely with the Ricciardi Group to amplify her client's marketing with creative strategy and execution ever since.