Curated by Vice President Joe Biden, Biden's Briefing is a narrative news channel. Mr. Biden looks to the news across the nation that's sparked conversation and shares these articles and opinions.
The “facing B’s” of our logo design represents a conversation. The open center between the two B’s is a space for new ideas and perspectives. In the cover art, the upward trajectory of the stripes represents optimism and the hope for an elevated national dialogue.
You can subscribe to Biden’s briefing on Amazon Alexa, iTunes, Spotify and Google Home. www.bidensbriefing.com
CLIENT: CREATIVE LABS/CREATIVE ARTISTS AGENCY (CAA)
A BETTER INVESTMENT CAN MAKE A BETTER WORLD
ClearBridge's ESG investment program began 30 years ago. Their experience has shown that companies that integrate best practices when it comes to the environment, social issues and corporate governance into their operations, tend to perform better overall.
Despite investor interest in companies with positive corporate behavior, many advisors hold the outdated perception that ESG investments underperform.
To help put this myth to rest, we created a campaign that tells ClearBridge experience stories about ESG values aligned with positive investment performance. Our ESG story concept works across multiple platforms, establishes ClearBridge as experts in the space and gives advisors a way to discuss ESG investments with clients.
CREATIVE STRATEGY | PRINT & DIGITAL CAMPAIGN | CREATIE DIRECTION | COPYWRITING | ART DIRECTION
Clients: The Ricciardi Group | Legg Mason/ClearBridge Investments
LESSONS IN BRANDING
SETTING THE STAGE FOR IDEAS WORTH SPREADING
VIDEO / MOTION GRAPHICS / WEB PLANNING & VISUAL DESIGN / LOGO DESIGN / COLLATERAL / EVENT BANNERS / SIGNAGE / COPYWRITING
The London Business School asked us to create the marketing and event materials around their 2015 & 2016 TEDx talks held in London.
The 2016 talk was called CTRL ALT DEL and centered around the need for change and the challenge of beginning again.
The 2015 talk, Kaleidoscope, was about seeing the familiar in a new way. The talk kicked-off with a video we created that was inspired by the Greek origins of the word: beauty (kalos), shape (eidos) and examine (scope). We shot in and around Chicago and reached out to filmmakers around the world to donate footage for our visual triptych. We received footage from London, Paris, Singapore, Hawaii, California, Miami, Brooklyn and Spain.
FLEXIBLE TECHNOLOGY & SUPERIOR SERVICE
Our geometric visual design for the Pico website was based on the modular logo design we created for the New York financial technology firm. The modular concept was inspired by their customized infrastructure solutions. The grid structure visually sets the site's hierarchy, showing that their technology solutions and people have equal importance.
CREATIVE STRATEGY | LOGO DESIGN | RESPONSIVE WEB VISUAL DESIGN | PORTRAIT PHOTOGRAPHY | COPYWRITING | INFO-GRAPHICS
Clients: The Ricciardi Group | Pico
“If you shift your view, even just one degree, you may see a whole new side of life.” –Sun Segura
We created the book cover for Sun Segura's new book reset | moving korean culture forward. The book offers insights Sun learned from her experience as a business woman living in the U.S. for over twenty years. She offers pragmatic new perspective for South Koreans to consider as they solve current cultural challenges and grow as a people to reach their full potential on a global stage.
Our visual concept represents that shift in thinking and perspective by dividing the cover image in half and shifting one side upwards toward growth. The two sides also represent the two cultures that informed her experiences and helped her grow as a person.
BOOK COVER DESIGN
REACHING HIGHER TO BECOME THE BEST
In early 2016, the U.S. Soccer Federation revealed a new logo designed with their sponsor, Nike. With a fresh new master brand identity in place, they turned their attention to the re-design of their sub-brands. They asked us to re-design the logo for their youth organization, the U.S. Soccer Development Academy, and to create a style guide to help all member leagues across the country understand how to implement the new identity. The new DA logo needed to reflect their mission, values and also visually align with their master brand.
TWEED GOES FROM HERITAGE TO HIP
is a UK tweed fashion brand. They engaged our creative partner, Mary Sylvester, to photograph their 2015 collection for web and print. Just like the company's clothing design, the visual strategy was to take heritage, British tweed and photograph it a more urban, modern way. Shot on multiple locations around San Francisco (what better place to emulate that infamous British rainy weather), Mary, with New York stylist Maria Gianas, brought tweed from traditional to today.
PHOTOGRAPHY / STYLING / PRODUCTION
INTERIOR DESIGN INSPIRES BRAND DESIGN
LRN's brand had a visual disconnect between the modern, airy and thoughtful design of their New York headquarters and their old website that looked dark and stiff with inauthentic looking stock photography and poor user experience. Their website didn't accurately portray the company's values, brand or personality.
Keeping their existing logo and tagline design that was created by the CEO, we overhauled the rest of their brand look and feel by taking inspiration from their office space.
We created a vibrant gradient of light blue and green to represent the blueish glass interior walls and the verdant view of Central Park. We represented their interior columns covered in warm Jerusalem stone with a cream background color. Tertiary colors were inspired by other interior textures such as metal, leather, and wood. The pop of red accent color is the same red used in the title of the CEO Dov Seidman's thought-provoking book, HOW.
People and behavior are at the core of LRN's mission, so it was imperative to have a photography style that was authentic and emotive. We created a visual communication system for image use and guided them toward better photography resources.
We created a more intuitive user experience for their site and changed their copy voice to be more accessible.
BRAND REFRESH | UX DESIGN | WEB VISUAL DESIGN | BRAND GUIDE | COPYWRITING | COPY EDITING
Clients: The Ricciardi Group | LRN
INTERNAL ADVERTISING CAMPAIGN
For their "IT HAPPENS HERE" internal campaign, NYSE Euronext invited us to their New York headquarters, UK data center (which is MASSIVE) and their London, Paris and Chicago offices (great views from the rooftops). It was a career highlight to shoot on the floor of the New York Stock Exchange. And not an easy feat. Sure, trading is done electronically now, but the floor of 11 Wall Street is still buzzing. It was impressive to see how they made the floor's 19th century architecture work with 21 century technology. We met with teams and featured their stories of global collaboration in a campaign designed to show their 3000 plus employees that together, they make great things happen.
As a part of NYSE EURONEXT's rebranding efforts (when they went from business blue to energetic greens and blues) we worked with the London & Chicago office to redesign the internal "WELLNESS" website, help create an internal communications banner system and re-skin the "IT HAPPENS HERE" intranet site we created.
We collaborated with the Chicago office to create a B2B advertising campaign for their synergistic options platforms: NYSE AMEX & NYSE ARCA.
ADVERTISING / COPYWRITING / PHOTOGRAPHY / VIDEO / WEBSITE VISUAL DESIGN / WEB BANNERS / ANIMATED SCREEN SAVERS / SIGNAGE
IGNITING A FUTURE
Lumity is a non-profit organization that helps other non-profits get organized. They offer IT and accounting solutions to non-profits. They launched a job site for positions in non-profit organizations, and program around STEM education for underprivileged teens
We created the logo, tagline and fund-raising video for their STEM education program, Spark. We also created a more accessible and engaging brand tone with headlines they could use in Lumity marketing materials.
VIDEOGRAPHY | VIDEO PRODUCTION | COPYWRITING | TAGLINE | LOGO DESIGN
ENERGIZING SAFETY SCIENCE FOR A NEW GENERATION
EXPERIENCE OFFERS A UNIQUE PERSPECTIVE
SenaHill is a New York based, hybrid Merchant and Investment bank. Their previous identity, website and communication materials didn't leverage the four founders' experience as former operators who started, built and sold companies, their connections to influential leaders in the industry and their passion for the Fin-Tech space. My Sister Fred interviewed the partners as well as CEOs from some of their portfolio companies to bring their story to life in video and copy. We photographed Wall Street to use as backdrop on their website and collateral and we created a sophisticated and modern identity.
STRATEGY | IDENTITY | BRAND BOOK | TAGLINE | PHOTOGRAPHY | VIDEOGRAPHY | PRODUCTION | COPYWRITING | UX DESIGN | WEBSITE VISUAL DESIGN | WEBSITE RESPONSIVE DEVELOPMENT | COLLATERAL
Clients: The Ricciardi Group | SenaHill
ADVERTISING / ART DIRECTION / COPYWRITING / BRANDING / OUTDOOR / COLLATERAL / EB DESIGN / PHOTOGRAPHY / ILLUSTRATION
With funding from the Robert Wood Johnson Foundation and in partnership with LOHP.org and Underground Advertising, we created a campaign about dignity and health awareness for domestic workers, by advertising for a group of domestic workers. Part of the project was to educate the workers on how to be a client for their own ad campaign. We gave them a crash course in strategy and advertising as we took them through the process of creating their campaign. In weekly meetings over the course of several months, we worked with them to create effective messaging and collectively they chose a name, La Colectiva, their identity and advertising concepts from options we presented.
Our vision was to feature the women in a dignified way, showing that they are proud of the work they do. We envisioned glamorous portrait photography. We reached out to celebrity photographer, Joseph Cultice (whom we worked previously on the Rockettes campaign). We rented a home (the kind the women actually work in) in a posh San Francisco neighborhood for the location. Their portraits were featured on billboards, buses and other outdoor media around San Francisco.
To help La Colectiva educate their clients about the health hazards of toxic chemicals in cleaning products, we created postcards and a brochure. The postcard concepts showed that most cleaning products could adversely affect the health of a home as well as the health of the workers who clean it. The brochure was a Spanish/English guide that the worker could go through with the client on the first visit so they could establish safe ways to clean.
After the launch of the campaign, this once shy group of women became fierce advocates of rights and dignity for domestic workers. Follow them on Facebook.
ART DIRECTION / COPYWRITING / ART BUYING
ADVERTISING | ART DIRECTION | TV
ADVERTISING | TV | PRINT | SOCIAL MEDIA | ART DIRECTION | COPYWRITING | PHOTOGRAPHY
Various works created for Leo Burnett in collaboration with their awesome strategic, creative and production teams in Chicago and London.
ADVERTISING / TV / ART DIRECTION