In early 2016, the U.S. Soccer Federation revealed a new logo designed with their sponsor, Nike. With a fresh new master brand identity in place, they turned their attention to the re-design of their sub-brands. They asked us to re-design the logo for their youth organization, the U.S. Soccer Development Academy, and to create a style guide to help all member leagues across the country understand how to implement the new identity. The new DA logo needed to reflect their mission, values and also visually align with their master brand.
VIDEO / MOTION GRAPHICS / WEB PLANNING & VISUAL DESIGN / LOGO DESIGN / COLLATERAL / EVENT BANNERS / SIGNAGE / COPY WRITING
The London Business School asked us to create the marketing and event materials around their 2015 & 2016 TEDx talks held in London.
The 2016 talk was called CTRL ALT DEL and centered around the need for change and the challenge of beginning again.
The 2015 talk, Kaleidoscope, was about seeing the familiar in a new way. The talk kicked-off with a video we created that was inspired by the Greek origins of the word: beauty (kalos), shape (eidos) and examine (scope). We shot in and around Chicago and reached out to filmmakers around the world to donate footage for our visual triptych. We received footage from London, Paris, Singapore, Hawaii, California, Miami, Brooklyn and Spain.
BRAND REFRESH / WEB DESIGN / STYLE GUIDE / ART BUYING / COPYWRITING
For their "IT HAPPENS HERE" internal campaign, NYSE Euronext invited us to their New York headquarters, UK data center (which is MASSIVE) and their London, Paris and Chicago offices (great views from the rooftops). It was a career highlight to shoot on the floor of the New York Stock Exchange. And not an easy feat. Sure, trading is done electronically now, but the floor of 11 Wall Street is still buzzing. It was impressive to see how they made the floor's 19th century architecture work with 21 century technology. We met with teams and featured their stories of global collaboration in a campaign designed to show their 3000 plus employees that together, they make great things happen.
As a part of NYSE EURONEXT's rebranding efforts (when they went from business blue to energetic greens and blues) we worked with the London & Chicago office to redesign the internal "WELLNESS" website, help create an internal communications banner system and re-skin the "IT HAPPENS HERE" intranet site we created.
We collaborated with the Chicago office to create a B2B advertising campaign for their synergistic options platforms: NYSE AMEX & NYSE ARCA.
ADVERTISING / COPYWRITING / PHOTOGRAPHY / VIDEO / WEBSITE VISUAL DESIGN / WEB BANNERS / ANIMATED SCREEN SAVERS / SIGNAGE
VIDEOGRAPHY / VIDEO PRODUCTION / COPYWRITING / LOGO DESIGN
SenaHill is a New York based, hybrid Merchant and Investment bank. Their previous identity, website and communication materials didn't leverage the four founders' experience as former operators who started, built and sold companies, their connections to influential leaders in the industry and their passion for the Fin-Tech space. My Sister Fred interviewed the partners as well as CEOs from some of their portfolio companies to bring their story to life in video and copy. We photographed Wall Street to use as backdrop on their website and collateral and we created a sophisticated and modern identity.
STRATEGY / IDENTITY / BRAND BOOK / TAGLINE / PHOTOGRAPHY / VIDEOGRAPHY / PRODUCTION / COPYWRITING / UX DESIGN / WEBSITE VISUAL DESIGN / WEBSITE RESPONSIVE DEVELOPMENT / COLLATERAL
Book Cover Design
“If you shift your view, even just one degree, you may see a whole new side of life.” –Sun Segura
We created the book cover for Sun Segura's new book reset | moving korean culture forward. The book offers insights Sun learned from her experience as a business woman living in the U.S. for over twenty years. She offers pragmatic new perspective for South Koreans to consider as they solve current cultural challenges and grow as a people to reach their full potential on a global stage.
Our visual concept represents that shift in thinking and perspective by dividing the cover image in half and shifting one side upwards toward growth. The two sides also represent the two cultures that informed her experiences and helped her grow as a person.
ADVERTISING / ART DIRECTION / COPYWRITING / BRANDING / OUTDOOR / COLLATERAL / EB DESIGN / PHOTOGRAPHY / ILLUSTRATION
With funding from the Robert Wood Johnson Foundation and in partnership with LOHP.org and Underground Advertising, we created a campaign about dignity and health awareness for domestic workers, by advertising for a group of domestic workers. Part of the project was to educate the workers on how to be a client for their own ad campaign. We gave them a crash course in strategy and advertising as we took them through the process of creating their campaign. In weekly meetings over the course of several months, we worked with them to create effective messaging and collectively they chose a name, La Colectiva, their identity and advertising concepts from options we presented.
Our vision was to feature the women in a dignified way, showing that they are proud of the work they do. We envisioned glamorous portrait photography. We reached out to celebrity photographer, Joseph Cultice (whom we worked previously on the Rockettes campaign). We rented a home (the kind the women actually work in) in a posh San Francisco neighborhood for the location. Their portraits were featured on billboards, buses and other outdoor media around San Francisco.
To help La Colectiva educate their clients about the health hazards of toxic chemicals in cleaning products, we created postcards and a brochure. The postcard concepts showed that most cleaning products could adversely affect the health of a home as well as the health of the workers who clean it. The brochure was a Spanish/English guide that the worker could go through with the client on the first visit so they could establish safe ways to clean.
After the launch of the campaign, this once shy group of women became fierce advocates of rights and dignity for domestic workers. Follow them on Facebook.
PHOTOGRAPHY / STYLING / PRODUCTION
BUCKTROUT TAILORING is a UK tweed fashion brand.. They engaged our creative partner, Mary Sylvester, to photograph their 2015 collection for web and print. Just like the company's clothing design, the visual strategy was to take heritage, British tweed and photograph it a more urban, modern way. Shot on multiple locations around San Francisco (what better place to emulate that infamous British rainy weather), Mary, with New York stylist Maria Gianas, brought tweed from traditional to today.
ADVERTISING / ART DIRECTION / COPYWRITING / ART BUYING
ADVERTISING / ART DIRECTION / TV
ADVERTISING / TV / PRINT / SOCIAL MEDIA / ART DIRECTION / COPY WRITING / PHOTOGRAPHY
Various works created for Leo Burnett in collaboration with their awesome strategic, creative and production teams in Chicago and London.
ADVERTISING / TV / ART DIRECTION