VIDEO / MOTION GRAPHICS / WEB PLANNING & VISUAL DESIGN / LOGO DESIGN / COLLATERAL / EVENT BANNERS / SIGNAGE / COPY WRITING
UPDATE: Read an article about our TEDx video in Screen Magazine
The London Business School asked us to create the marketing and event materials around their 2015 TEDx talk called KALEIDOSCOPE. We started by creating a mark for the theme (inspired by the faceted windows of 'the Gherkin' in the London business district). We manipulated iconic London photography making shapes from the Kaleidoscope mark so the viewer is forced to see the familiar in a new way. We used that art on the website we created for them as well as on event banners, signage, collateral, swag and social media.
The video and speaker motion graphics was a wonderful collaboration with Chicago post production house The Colonie and Chicago sound design house Particle Audio. For the video content, we shot in and around Chicago and reached out to filmmakers around the world to donate footage for our triptych concept. We received footage from London, Paris, Singapore, Hawaii, California, Miami, Brooklyn and Spain. We'd like to thank our collaborators for helping us make this beautiful, thoughtful piece which set the tone for the 16 TEDx talks that day.
Editor: Brian Sepanik—The Colonie
Sound Design: Steven Aguilar & Jordan Stalling—Particle Audio
Fiona Morrison Porta
For their "IT HAPPENS HERE" internal campaign, NYSE Euronext invited us to their New York headquarters, UK data center (which is MASSIVE) and their London, Paris and Chicago offices (great views from the rooftops). It was a career highlight to shoot on the floor of the New York Stock Exchange. And not an easy feat. Sure, trading is done electronically now, but the floor of 11 Wall Street is still buzzing. It was impressive to see how they made the floor's 19th century architecture work with 21 century technology. We met with teams and featured their stories of global collaboration in a campaign designed to show their 3000 plus employees that together, they make great things happen.
As a part of NYSE EURONEXT's rebranding efforts (when they went from business blue to energetic greens and blues) we worked with the London & Chicago office to redesign the internal "WELLNESS" website, help create an internal communications banner system and re-skin the "IT HAPPENS HERE" intranet site we created.
We collaborated with the Chicago office to create a B2B advertising campaign for their synergistic options platforms: NYSE AMEX & NYSE ARCA.
ADVERTISING / COPYWRITING / PHOTOGRAPHY / VIDEO / WEBSITE VISUAL DESIGN / WEB BANNERS / ANIMATED SCREEN SAVERS / SIGNAGE
SenaHill is a New York based, hybrid Merchant and Investment bank. Their previous identity, website and communication materials didn't leverage the four founders' experience as former operators who started, built and sold companies, their connections to influential leaders in the industry and their passion for the Fin-Tech space. My Sister Fred interviewed the partners as well as CEOs from some of their portfolio companies to bring their story to life in video and copy. We photographed Wall Street to use as backdrop on their website and collateral and we created a sophisticated and modern identity.
STRATEGY / IDENTITY / BRAND BOOK / TAGLINE / PHOTOGRAPHY / VIDEO COPY WRITING / UX DESIGN / WEBSITE VISUAL DESIGN / WEBSITE RESPONSIVE DEVELOPMENT / COLLATERAL
PHOTOGRAPHY / STYLING / PRODUCTION
BUCKTROUT TAILORING is a UK tweed fashion brand.. They engaged our creative partner, Mary Sylvester, to photograph their 2015 collection for web and print. Just like the company's clothing design, the visual strategy was to take heritage, British tweed and photograph it a more urban, modern way. Shot on multiple locations around San Francisco (what better place to emulate that infamous British rainy weather), Mary, with New York stylist Maria Gianas, brought tweed from traditional to today.
ADVERTISING / ART DIRECTION / TV
ADVERTISING / TV / PRINT / SOCIAL MEDIA / ART DIRECTION / COPY WRITING / PHOTOGRAPHY
Various works created for Leo Burnett in collaboration with their awesome strategic, creative and production teams in Chicago and London.
ADVERTISING / TV / PRINT / WEB BANNERS / ART DIRECTION
To research ideas for our full troupe 75th anniversary photos—shot by legendary movie photographer David James (he shot the images for the 'Dream Girls' movie promos, a big inspiration for our shoot)—we poured through archival photos and sketches harkening all the way back to the show's 1930's beginnings.
In the previous year, we had fun creating a cheeky campaign with a few of the Rockettes and renowned celebrity photographer Joseph Cultice.
The campaigns were plastered throughout New York for two holiday seasons.
ADVERTISING / TV / ART DIRECTION
ADVERTISING / ART DIRECTION / COPYWRITING / BRANDING / OUTDOOR / COLLATERAL / EB DESIGN / PHOTOGRAPHY / ILLUSTRATION
With funding from the Robert Wood Johnson Foundation and in partnership with LOHP.org and Underground Advertising, we created a campaign about dignity and health awareness for domestic workers, by advertising for a group of domestic workers. Part of the project was to educate the workers on how to be a client for their own ad campaign. We gave them a crash course in strategy and advertising as we took them through the process of creating their campaign. In weekly meetings over the course of several months, we worked with them to create effective messaging and collectively they chose a name, La Colectiva, their identity and advertising concepts from options we presented.
Our vision was to feature the women in a dignified way, showing that they are proud of the work they do. We envisioned glamorous portrait photography. We reached out to celebrity photographer, Joseph Cultice (whom we worked previously on the Rockettes campaign). We rented a home (the kind the women actually work in) in a posh San Francisco neighborhood for the location. Their portraits were featured on billboards, buses and other outdoor media around San Francisco.
To help La Colectiva educate their clients about the health hazards of toxic chemicals in cleaning products, we created postcards and a brochure. The postcard concepts showed that most cleaning products could adversely affect the health of a home as well as the health of the workers who clean it. The brochure was a Spanish/English guide that the worker could go through with the client on the first visit so they could establish safe ways to clean.
After the launch of the campaign, this once shy group of women became fierce advocates of rights and dignity for domestic workers. Follow them on Facebook.