We're super excited to work with the Inspiration Corporation designing the materials for the 20th anniversary of their event, ONE INSPIRED EVENING. We've worked with a lot of nonprofits over the years, and we were blown away by how well this organization runs. We saw their work in action when visiting their headquarters in Chicago this past summer. The Inspiration Corporation helps hundreds of the city's homeless and low-income individuals by giving them skills to succeed in the work force. They even offer housing for individuals who need it until they can get back on their feet. The organization runs two awesome restaurants where participants get hands on training in customer service, food preparation, management and so much more. We had lunch at the Inspiration Cafe in Uptown and OMG, we highly recommend the veggie bean burger. We'll be writing more about them as we complete all of the materials for the event (which by the way, has none other than our esteemed Mayor Rahm Emanuel as honorary Chairman). For now, we wanted to show you the save-the-date post card we created that is about to go to print. The art, which will be auctioned off at the event, was generously donated by the Oakland, California artist Jake Watling, and the hand-drawn lettering is by our own awesome intern, Jennie Li.




At the end of 2010 NYSE Euronext asked MSF to create a global, internal campaign called IT HAPPENS HERE.
The campaign highlights outstanding projects created by their employees around the world. We teamed up with
photographer Mary Sylvester and her crew to travel to New York, Paris and London to shoot employee portraits and
interview teams about their successful, cross-geography collaboration.



Once the campaign was up online and in their offices in the US, Europe and Asia, they asked us to create a case study
video showing how the strategy they created turned into the campaign we created and the effectiveness it had with their
internal audience.

It was an fantastic experience to shoot on the New York Stock Exchange historic trading floor, tour one of their massive
data centers in England and get insight into the brilliant minds there. We discovered they're actually more of a technology
company than a traditional exchange firm. Even the iconic trading floor has transformed into a state of the art venue for
21st century trading and more. You can see some of the work from the campaign to the left.